From Super Sprints PR – The Auto Value Bumper to Bumper Super Sprints is proud to welcome back Bell Helmets for the 2012 racing season. Bell not only supplies most of the Super Sprint drivers with their durable and high performance safety devices, but also offers models for virtually all forms of racing world wide.

Bell has customers competing and winning in AVSS (Jeff Bloom, Tim Cox, Jason Cox, Joe Swanson, Hank Lower and Teddy Alberts) as well as drag racing, late models, modifieds, midgets, WoO, IndyCar and NASCAR. “Bell has a number of clients all over the racing spectrum. In almost every tier of racing, especially open wheel racing, we have drivers competing and winning”, Bell representative Steve Thomas said.

The story behind Bell Helmets is an interesting one to say the least. Bell started in 1954 in Bell, California by Roy Richter. Richter drove and built sprint cars out of his auto parts store, Bell Automotive. He was also a ride along mechanic at Indy and saw the need for a safer helmet. Over the years, many people who have worked for Bell Automotive have branched off and formed impressive racing companies. These companies, such as Kraiger Wheels, Mr. Gasket and Edelbrock Racing, have founders that worked for Richter at Bell Auto.

Over the years, Bell bought Vetter Fairings and moved the company to its current location of Rantoul, Il, where Vetter was located. “We really like being associated with the Super Sprints. With the company being located in Illinois, it is great to have a regional series like the Super Sprints to sponsor and get driver feedback. We have a lot of drivers in the series and have an assortment of different products being utilized by the Super Sprint drivers”, Thomas said.

More information on Bell Racing can be found at bellracing.com. You can also contact Steve Thomas at steve@stevethomasracing.com.